POPIA for Estate Agents

The POPIA back story

On 1 July 2020 South Africa’s Protection of Personal Information Act (POPI Act or POPIA) officially came into effect. The Act is designed to give people more control over their personal information and how it gets used. All businesses must be fully compliant with the Act by 1 July 2021.

POPIA is going to impact the way Estate Agents do business in many ways. In anticipation of the changes we are creating and sharing information that may be useful to Estate Agents in preparation for the new ways of working. We previously shared a Series titled, Getting to know POPI, and now as part of Series 2, we will be sharing insights and information on What POPIA means for your business.

Please note: This has been created to help Estate Agents unpack POPIA and its practical implications, but does not claim to offer legal advice.

Series 1: Getting to know POPI

Disclaimer:

Please note: This information have been created to help you unpack POPIA and its practical implications, but may not in any way be construed as legal advice from Lightstone (Pty) Ltd or its directors, employees, agents or other representatives ("Lightstone"). The views set out herein are simply Lightstone’s interpretation of a number of topics related to POPIA and Lightstone does not warrant the correctness, completeness or accuracy of the information set out herein. Please do not rely on this information and seek formal, professional legal advice in relation to POPIA. Lightstone shall not have any liability for any reliance on this information by you or any other third party.

Series 2: What POPIA means for your business

What does POPIA mean for the future of the client contact book?

In this episode we discuss client contact books…what they are, what information they contain and how the POPI Act will change the way we gain and use that information.

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Consent under POPIA

The Responsible Party and the Operator, 3 of the 8 Conditions for lawful processing

Remaining 5 of the 8 Conditions for lawful processing

The impact of ECTA and CPA on Direct Marketing once POPIA comes into effect

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Deep dive into Direct Marketing

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Answers to Estate Agent questions related to specific aspects of POPIA

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Answers to your POPIA questions relating to Lightstone products

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Disclaimer:

Please note: These conversations have been created to help you unpack POPIA and its practical implications, but may not in any way be construed as legal advice from Lightstone (Pty) Ltd or its directors, employees, agents or other representatives ("Lightstone"). The views set out herein are simply Lightstone’s interpretation of a number of topics related to POPIA and Lightstone does not warrant the correctness, completeness or accuracy of the information set out herein. Please do not rely on this information and seek formal, professional legal advice in relation to POPIA. Lightstone shall not have any liability for any reliance on this information by you or any other third party.

POPIA Documents

Please share any questions you may have or suggestions for future content here.


Data Subject Request   

POPIA – the new law that gives force to everyone’s constitutional right to privacy – outlines that everyone has a right to find out which parties have their Personal Information, and various information linked to that. This is Lightstone’s service for facilitating Data Subject requests (Section 23 & 24 of POPIA).

What does Lightstone Property do exactly?

We understand that buying and selling a home can be very scary. For most people it’s the most money they’ll spend on something in their lifetime, and there are many things that can go wrong and have big consequences.

That’s why Lightstone Property plays a valuable role in the smooth functioning of many aspects of the homeownership transaction process.

In practical terms, we support the companies that support you in the smooth running of this process by enabling them to help make this process easier, less scary (more clear), faster and cheaper for you.

To fulfill this role, we typically work with the Deeds Registry, a public registry of home ownership, as well as a few other types of information (eg information from the Surveyor General, municipalities, CIPC, etc).